Tom Tom Founders Festival

Innovation:

Website: http://www.tomtomfest.com/events/evententry/sustainable-design

Joey Conover started a residential home building business, Latitude 38, with her husband, Jeff Erkelens, to fill a market niche for mid-priced modern homes in the City of Charlottesville. Focused on environmentally responsible, healthy homes in walkable neighborhoods, Latitude 38 has found a welcome audience of home buyers looking to live closer to the urban core with other people, work and amenities. Conover grew up in Downtown Charlottesville, leaving to attend Wesleyan University in Connecticut and spend some time working on economic development in Latin America. She returned to town to attend the Darden School of Business and to contribute more to the quality of life of her home town.