Baron is one of the world's leading experts on MySQL, and has helped build and scale some of the largest web, social, and mobile properties. His award-winning tools are used by tens of thousands of large MySQL deployments, including Facebook. His book High Performance MySQL is widely acknowledged as the definitive reference for MySQL. As an author, consultant, speaker, and conference organizer, Baron has deep connections in the MySQL and DevOps communities and beyond, extending to a variety of databases, cloud and big data, and open source. Before founding VividCortex, Baron led sales, marketing, consulting, support, and software engineering at Percona, the leading MySQL consulting and support company.