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Saras Sarasvathy is Isidore Horween Research Associate Professor at University of Virginia’s Darden Business School. Working with Herbert Simon, 1978 Nobel Laureate in Economics, Sarasvathy received her Ph.D. from Carnegie Mellon University. A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves as advisor to entrepreneurship programs in Europe and Asia. Her award-winning research is explained in Effectuation: Elements of Entrepreneurial Expertise. And related research papers and teaching materials from scholars around the world can be found at www.effectuation.org.
Effectuation is a rigorous framework for understanding how entrepreneurs starting with very few resources can nonetheless create enduring ventures with high economic and social impact.