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Innovation:
Workshop: Effectuation
Website: http://www.inc.com/magazine/20110201/how-great-entrepreneurs-think.html
FACEBOOK invite here
Workshop: Come as You Are, Leave an Entrepreneur
Thanks to groundbreaking research at the Darden Business School, what you’ve come to know and believe about how entrepreneurs work their magic is all about to change. Workshop participants will learn “effectuation:” the mindset of expert entrepreneurs, who thrive in the face of uncertainty. With elegant simplicity, we’ll grasp the fundamental differences between predictive, or causal thinking, and effectual thinking—non-predictive control.
You become the entrepreneur. You’ll craft the first effectual steps to move an idea forward. No idea? Even better! You’ll learn to leverage your means to make and find opportunities. We’ll leverage combined resources of the group to see a wealth of possibilities ready for co-creation.
Background: For decades, researchers have been trying to crack the code of what makes entrepreneurs entrepreneurial. Saras Sarasvathy, a professor at the University of Virginia's Darden School of Business, set out to determine just that. What she found is that the entrepreneurial mindset can be taught to business people of all types--managers, CEOs, marketing executives, designers--anyone who would like to develop more agile business skills. Sarasvathy’s research was the subject of the most popular article ever published by Inc. Magazine, How Great Entrepreneurs Think (Feb. 2011).
The workshop portion will be facilitated by Ian Ayers.